This section has been put together in order to help you understand what information we hold about you from your visit to our website and how, in turn, we use that information.
What information do you hold about me?
As soon as you visit our website our web server automatically registers the domain from which you access the website the time, date and Internet Protocol (IP) address you came from. We in turn use this information to put together statistics surrounding usage of our website, and to refine content and make more useful information available to you.
If you have requested information via one of our forms or if you have downloaded any documents from our website, we will also hold the information you provided to do this. This will be shared with the department most appropriate to deal with your enquiry.
We will use your details to provide you with additional information about our products and services that we believe may interest you.
If you do not wish to receive further communication, please send an email stating you wish to opt out to firstname.lastname@example.org, providing your full name, company name and email address and we will amend your preferences to ensure you no longer receive further communication.
We collect and store contact details of existing customers of Perfect Image to allow us to deliver products and services to you, as set out in our contract with you. We need this information to meet our contractual obligations, and for billing and other communications relating to our work with you. We will also send information to our customers about our products and services that may be of interest to you.
We will not exchange, sell or otherwise give away any of your personal information to any other companies or individuals.
The legal basis for the processing
The General Data Protection Regulation (GDPR) requires us to explain what the legal basis is for us processing your personal data for the purposes listed above.
Tracking website usage, responding to your enquiries and sending you further communication about our products and services is necessary for our legitimate interests.
Holding details of our customers for correspondence, service delivery and billing purposes is necessary for the performance of a contract.
The GDPR also says we have to explain what our legitimate interests are, if we are using that as a legal basis.
We have a legitimate interest in networking and growing our business, and to achieve this it is necessary for us to communicate to customers and prospective customers to answer enquiries, and to inform you about relevant products, services and events that may be of interest to you. We feel that our business contacts would reasonably expect us to contact them in a business context, and you have the right to opt out of receiving marketing communication from us at any time.
We also have a legitimate interest in understanding usage of our website, and using this to refine the content that is available to you.
How long the data will be stored
We retain information about organisations for as long as is necessary to help inform future actions, which is no more than five years unless they pertain to an active customer.
To make this site work properly, we sometimes place small data files called cookies on your device. Most modern websites do this.
What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember if you’ve visited it before – allowing the site to tailor and vary content based on who the user is. Typically a cookie is made out of two bits of information – a unique user ID and a site name, but they can be more complex.
- If you’ve ever filled in a form on our site
- If you’ve dismissed or accepted a Live Chat invitation in your current visit
We also use the following analytics tools which utilise cookies – these generate statistical and other information about website usage:
- Google Analytics
- Lead Forensics
- Live Assist
Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended. We will never share your information with third parties.
How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Data subject rights
Individuals have certain rights in relation to their personal data under GDPR. You have the right to access a copy of the data we hold about you, and to ask us to correct any inaccurate or incomplete information.
In limited circumstances, you have the right to ask us to erase the data we hold about you, and the right to object to us processing data about you.
The right to object applies in particular to direct marketing, and you have the right to opt out from receiving this communication from us using the details above.
For more information on how to exercise your other rights, please contact our Data Protection Officer at the details provided below.
Perfect Image Ltd is the data controller for all personal data we store and process for these purposes.
We are registered with the Information Commissioner’s Office: tinyurl.com/perfectdpo
You can contact our Data Protection Officer as follows:
Tel: 0191 2380111
Information Commissioner’s Office (“ICO”)
If you are unhappy with our use of your personal data, you are entitled to complain to the ICO: ico.org.uk/concerns/