In 2018 Perfect Image raised their fundraising game with the creation of a brand new Charity Committee and hosting their first ever charity event – a Video Games Night!

Getting started with a Charity Committee

In previous years, Perfect Image’s ad hoc charity efforts had raised a good amount of money, but it was felt that we weren’t reaching our full potential. We could raise even more money, and for the right causes.

Firstly, a Charity Committee was set up with volunteer employees who would oversee all things fundraising. Secondly, everyone at Perfect Image voted to choose one local and one national charity to focus our fundraising efforts towards. Our two chosen charities were Children Heart Unit Fund (CHUF) and Cancer Research UK.

These charities were very important to a few people who had personal experiences with them. Ryan Taylor, a CRM consultant at Perfect Image, said: “CHUF (Children’s Heart Unit at the Freeman) has major significance to me as they operated on my son with open heart surgery when he was one year old. They’re all miracle workers!”


Deciding on a charity fundraiser

The Committee then had an important task on its hands. They had to decide on the best way of raising money for these two important causes. Bob McKay, a member of the Charity Committee, said: “As an IT company we have a lot of people interested in technology and with that, a lot of gamers. We realised between us we had an impressive breadth of gaming experiences people could try from retro to full virtual reality.”

Preparations began to make it the best event possible. Walls were plastered in posters and inboxes were filled with invites and reminders.


Video game corporate fundraising night

On the night there were around thirty Perfect Image employees ready for a night packed with FIFA tournaments, team Worms battles, and Mario Kart races. Our boardroom was transformed into a dedicated VR room, so we could be fully immersed as Formula 1 drivers, or archers protecting a castle from invasion. To make the evening even more fun we also had a fancy-dress competition, fully stocked bar and live DJ set.

The night was a great success, and at its close, the tournament winners were rewarded with bubbly and medals. All in all, we raised more than £250 (mainly from drink sales!) which we’ll keep working towards increasing with future company charity events. A big thank you to everyone who donated and attended!