Web Analytics
Any business needs to measure the effectiveness of how they communicate with their customers, and look for ways to improve. Web analytics allows a company to track a range of statistics on how people use their website, how they find it, and at what point the user leaves.
Websites are not static entities. They will develop and grow with your business. So too will the content, structure, and most importantly, the customers that use it. Web analytics is an essential part of identifying growth trends, and spotting potential issues with the site. Using this information, it is possible to monitor a vast range of performance metrics:
- Effectiveness of capturing and holding visitors
- How many new potential clients are visiting the site
- Where site visitors are from, and the topics that interest them
- How do people find your site, and why they leave
- What content on the site is the most popular, and why
Perfect Image offers Google Analytics integration for all our web-based offerings, meaning you can carefully monitor how well your website is doing, and where improvements can be made. We can offer help and training in interpreting the large amounts of data that can be collected, and discuss how best to develop and improve your website for the future.
Search Engine Optimisation (SEO)
To compliment our Web Analytics offering, we provide advice and services to optimise new and existing sites for search engines such as Google, Bing and Yahoo. How people find your site is important, and making sure a competitor isn't stealing potential customers is even more so.
Using a variety of techniques, we can help ensure that your website appears as early as possible in the search results when customers come looking. We do this by looking at a number of factors:
- Correct design and implementation of your website code
- Analysis of web analytics to identify common themes and trends
- Design and structure of website content
- Search engine listing submissions and troubleshooting
- Relational link building, and more
Combining these techniques, we can help ensure your website is found first time by the people who want your products and services.
Web Analytics
Any business needs to measure the effectiveness of how they communicate with their customers, and look for ways to improve. Web analytics allows a company to track a range of statistics on how people use their website, how they find it, and at what point the user leaves.
Websites are not static entities. They will develop and grow with your business. So too will the content, structure, and most importantly, the customers that use it. Web analytics is an essential part of identifying growth trends, and spotting potential issues with the site. Using this information, it is possible to monitor a vast range of performance metrics:
- Effectiveness of capturing and holding visitors
- How many new potential clients are visiting the site
- Where site visitors are from, and the topics that interest them
- How do people find your site, and why they leave
- What content on the site is the most popular, and why
Perfect Image offers Google Analytics integration for all our web-based offerings, meaning you can carefully monitor how well your website is doing, and where improvements can be made. We can offer help and training in interpreting the large amounts of data that can be collected, and discuss how best to develop and improve your website for the future.
Search Engine Optimisation (SEO)
To compliment our Web Analytics offering, we provide advice and services to optimise new and existing sites for search engines such as Google, Bing and Yahoo. How people find your site is important, and making sure a competitor isn't stealing potential customers is even more so.
Using a variety of techniques, we can help ensure that your website appears as early as possible in the search results when customers come looking. We do this by looking at a number of factors:
- Correct design and implementation of your website code
- Analysis of web analytics to identify common themes and trends
- Design and structure of website content
- Search engine listing submissions and troubleshooting
- Relational link building, and more
Combining these techniques, we can help ensure your website is found first time by the people who want your products and services.